2024 Highlights
Highlights from 2024 National Older Workers Week
#NOWW2024
National Older Workers Week was set up in 2022 as a celebration of the value older people bring to the workplace and the benefits of an age-diverse workforce. Since then it has attracted support from a wide range of employers and the Department for Work and Pensions.
In October the National Older Workers Week assets were acquired by 55 Redefined with the aim of setting a new benchmark for empowering older workers, championing age-positive hiring practices and ensuring inclusive workforce solutions for companies worldwide. National Older Workers Week 2024 was a big success, attracting over 21K impressions on LinkedIn and reaching over 850K followers through supporter posts and over 9K video views for employer video tips posted by 55/Redefined's founder Lyndsey Simpson [click the image below to watch].
Supporter posts and case studies included Jet2 Holidays, ADS Group, Superdrug, Centre for Ageing Better, the National Careers Service Business in the Community and FDM Group as well as posts from our clients and sponsors, Just Group, Veolia UK, Phoenix Group, Age UK and Saga. Global keynote speaker and best-selling author Carl Honoré said: "In this era of increased longevity, going multigenerational is superpower."
For 2025, 55/Redefined has even more ambitious plans and will be expanding its reach across the world. The rationale is that celebrating and supporting longer working lives are an issue in many countries, from the USA to Japan. Recent statistics from global consultancy Bain & Company show:
In the Group of Seven countries, workers age 55 and older will exceed 25% of the workforce by 2031, nearly 10 percentage points higher than in 2011.
Japan is the extreme case. By 2031, Japanese workers 55 and older will approach 40% of the workforce.
According to Gallup, 41% of American workers expect to work beyond age 65. Thirty years ago, it was 12%.
Bain estimates that China’s elderly population (65 and older) will double by 2050 and says Brazil’s proportion of workers over age 55 is creeping up to the midteens.
Globally, approximately 150 million jobs will shift to workers 55 and older by the end of the decade.
Recruiting and retaining these workers is crucial if economies are to function sustainably and make the most of all the talent at their disposal.
We want to turn up the volume in 2025 and show how vital it is for employers to see the importance of understanding what older workers need and want if they are to stay in the workforce for longer and how they can tailor their policies and benefits to retain them.
We want to share best practice across employers and highlight the positive impact older workers have in so many different ways.
Please join us and help make the difference employers, policymakers and individuals need to build more sustainable futures for everyone.
